A Technology Textbook for Those Raised in a Digital and Non-Digital World :: Wire Service Media

Companies are usually hiring the wrong people for their social media management. They are more hung up on a person having a degree rather than actual practice. In the digital arena, degrees mean little. Most “social media experts” may have lots of degrees but if they don’t have a digital footprint, they don’t know how to “play in the platform.” Inside this book is a checklist of what to look for in a community manager.